Today's communities are competitive in their efforts to grow, and one of the tools used for citizen engagement can help a community gain a competitive advantage. Getting the attention of online media sources with positive news about your community can help you get the attention of potential residents or businesses. Communities that have online news or radio have an advantage over other communities that do not. However, a municipal blog combined with a good social media platform can be used effectively to attract the media's attention to the positive happenings in a community.

Today's communities are competitive in their efforts to grow, and one of the tools used for citizen engagement can help a community gain a competitive advantage. Getting the attention of online media sources with positive news about your community can help you get the attention of potential residents or businesses. Communities that have online news or radio have an advantage over other communities that do not. However, a municipal blog combined with a good social media platform can be used effectively to attract the media's attention to the positive happenings in a community.

A town is wasting an opportunity if it does not make the most of its blog. When it comes to spreading the word about what a town is doing to attract new businesses and residents, this is especially important.

Unless a Town's opportunities expand outside of the council chamber and the community, its economic development efforts will be sluggish.

Blake Campbell